About
With over 20 years’ experience working as a creative in advertising and design, I’ve focused the last 10 years on integrated campaigns, digital, creative technology, brand, promotions, content and media integrations.
My work taps into the fields of design, photography, film, art and literature which I believe is important when dedicated to the art of story-telling. My passion for creative excellence, along with my inner-geek ensure my focus for delivering brand solutions, partnerships and campaigns for clients that are memorable, measurable and future-proof.
I love to mentor and coach and I have passion for teaching the creative process, which I did for many years volunteering for the Australian Communications Council as AWARD school head. I am a proactive and adaptable person, I enjoy overcoming challenges through a tenacious and questioning approach; drawing on wide-ranging creative and technical expertise. I am an articulate and diplomatic communicator and an effective team player with strong leadership skills.
SLIK, EXECUTIVE CREATIVE DIRECTOR MAY 2019 – Present
My role at Slik is to elevate the quality of creative and design output to an award winning standard, create a strong culture within the agency and help define Slik’s values and core beliefs. I also head up all new business and pitch opportunities. Since I began, we have secured new clients, UFC, Pierre Fabre and Coles. We have also won FWA, been shortlisted for AWARD and given the people’s choice award for the Webbys.
MEDIACOM, NATIONAL CREATIVE DIRECTOR 2016 - 2019
I joined Mediacom over three years ago and spent the time working close to data insights, strategy and investment teams. As Creative Director, I worked across all ATL and BTL campaigns, large or small, plus developed a strong understanding of a more 360-degree way creatives should now be involved and understand their client’s business.
With the marketing industry moving so quickly, I’ve focussed more on how to collaborate, support the business and understand the client’s needs upstream of the investment funnel. I recognised the opportunity in becoming a trusted advisor to clients, meant being involved earlier and helping them see how media and creative can evolve into a successful partnership, both focussing on delivering growth. As Creative Director, I was lead on these clients: Princess Cruises, Indeed, Louis Vuitton/ Moët Hennessy, Kao Brands, Deakin University and Westpac. New business pitches won: Princess Cruises, Indeed & Chandon.
PREVIOUS EXPERIENCE
Jul 2014 – Jul 2015 Toast Creative, Creative Strategy Director
Sep 2010 – Jul 2014 Contract work for The Monkeys, Leo Burnett, M&C Saatchi, VML and JWT
Jul 2009 – Oct 2010 Saatchi & Saatchi, Sydney, Digital Creative Director
Jan 2007 – Jul 2009 McCann Erickson, Sydney, Digital Creative Director
Feb 2005 – Jan 2007 Tribe/Sales Success, Sydney, Senior Creative/Art Director
May 2002 – Dec 2004 Taylor & Francis Group, London, Brand Creative/Art Director
Aug 1998 – Feb 2002 Borg Communications, London & Manchester, Graphic Designer/Art Director
EDUCATION & QUALIFICATIONS
2017 Harvard Business School, Business and Team Management, 6 month part-time and online course.
1995 BA (Hons) Graphic Design & Media , Manchester Metropolitan University, Manchester, UK
1992 BA (Hons) Fine Art & Art History, Goldsmiths University of London, UK
INDUSTRY ACHIEVEMENTS & ACCREDITATIONS
2019 Bronze, Festival of Media Asia, Best Brand partnership
2018 Silver, Spikes Asia, Brand Integrated Content
2018 Mumbrella Travel Awards, Best Social Campaign
2017 Mumbrella Advertising Awards, Best Film Craft
2015 Head of AWARD School for the Communications Council Australia
2011 Gold, Cannes Lions, Direct, Best Integrated Campaign/Best Integrated Campaign Led by Direct Marketing
2011 D&AD Yellow Pencil Direct, Direct Integrated Campaign
2011 Silver Spikes, Spikes Awards Singapore for Interactive Design and Integrated Campaign, Digital Effectiveness
2010 Bronze Clio, New York International Festival for Direct and Design, Integrated Campaign
2010 Silver AWARD Show, Communications Council Australia, Interactive Campaign
Articles: AdNews