Princess cruises - moments campaign
talking to ‘new to cruise’
To bring the essence of the Princess brand to life to appeal to first-time cruisers we needed to captivate them with Princess’s incredible destinations. We realised that when people go on holidays and travel around the world, they come back home and talk about a memory as a singular experience, and whether it is the perfect meal on the balcony as the sun dives beneath the ocean or stumbling upon the ancient ruins of the Siamese Empire, it is this emotion and passion for that moment that endures.
Campaign print example
Campaign digital launch
Results
South East Asia bookings up 48% since the year prior.
Total bookings up 22% since the year prior.
A new wave of cruisers experienced their own moment.
“Loved every moment on Princess”